A definition.A proprietary five-stage methodology for the uncovery — not discovery — of creative truth. We do not find the answer. We make sufficient room for it to find us, ideally on retainer.
The reverent gaze.
Before we may strategise, we must simply behold. We sit with your category, your competitors, your annual report, and a small lit candle. We say nothing. This typically takes between 9 and 14 weeks.
A bound, unedited transcript of our silence (cloth-bound, debossed).
We circle, we do not land.
Our team orbits the brand at a respectful narrative distance, gathering ambient data: smell, posture, the typeface of the receptionist's lanyard. Linear thinking is gently asked to leave the room.
A 47-page Orbital Field Notation (folio format, risograph).
We unclench the brand.
Most brands present to us tightly wound, defensive, and over-acronymed. The Loosen phase is a structured letting-go. There may be breathwork. There will, regrettably, be a sound bath.
One (1) felt object. Significance to be determined post-engagement.
Not a recommendation. A gift.
We do not present strategy. We Offer. The Offer is delivered in a single hand-thrown ceramic vessel, accompanied by a poem. The poem is the strategy. The vessel is also the strategy.
The Vessel.® The Poem.® A non-binding feeling.
We leave, beautifully.
All true creative work ends in graceful disappearance. We exit your organisation in a ceremony of our own design, taking only the original Offer poem and a copy of your brand book, which we will frame and never look at again.
Closure. (Yours.) An invoice. (Ours.)
The cycle is non-linear, non-iterative, non-refundable.
Engagements begin at AUD $186,000 + GST + a small ceramic.
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